Customer Journey Map
What is it?
A customer journey map is a visual overview of a customer’s experience and interaction with a product. It is often based on a timeline of events.
How can I use it?
By using your previous research data set a clear goal and define the persona of the journey. Elaborate all the touch points where users can iteract with your product, and also their actions and emotions in each stage.
When can I use it?
You can use it as a narrowing tool to create a visual and meaningful summary of the data you have. Also you can benefit from it for generating new ideas and identifying improvement needs on the existing product.